This is a version of a presentation I delivered for the launch of ISO 20121:2024 on Earth Day 2024 and presents how the revision of ISO 20121 marks the start of a new narrative for events (and how engagement happens)
“Today is Earth Day, a day where we can remember that despite different opinions, cultures, lifestyles WE humans have more that unites us than divides, namely a shared home earth.
Recently someone said ‘ We would like to be involved but our focus is on being the best and winning business not on helping everyone else’
This is not the first time I have heard this over the last, almost, 20 years of leading a not for profit that exists to create a sustainable event sector and it leads me to question if the idea of prioritising being the best rather than making a difference for everyone is becoming an outdated business model?
In 2025 Positive Impact Events, the not for profit for which I am CEO, will be 20 years old.
Positive Impact was launched to address the need to ‘drive industry change’ (one of the 3 benefits of purpose driven companies according to Harvard Business School Online).